Wisconsin made cheese history at the South by Southwest Conference and Festivals by creating the world’s longest cheese board for attendees. The board featured more than 2,000 pounds and over 100 different varieties of cheese from brands across the state.
“We wanted to let SXSW attendees embark on the ultimate cheese journey of flavor, texture, style and variety while recharging, relaxing and connecting,” says Suzanne Fanning, vice president of marketing communications at Wisconsin Milk Marketing Board. “Wisconsin artisan cheesemakers possess a rare combination of rich heritage and incredible innovation, and we’re excited to share their many award-winning cheeses with the world at SXSW.”
South by Southwest (SXSW) is an annual conglomerate of film, interactive media and music festivals and conferences that takes place in mid-March in Austin, Texas.
The record-breaking cheese board in the #SXSWisconsin Lounge at the JW Marriott was more than 70 feet long and featured some of Wisconsin’s finest cheeses, from cave-aged cheddars to fresh, squeaky curds, and included hand-rubbed wheels, blue-veined cheddars, stinky limburger and the 2017 U.S. cheese champion, Sartori Black Pepper BellaVitano. Special events in the lounge included a morning hangover remedy featuring a Bloody Mary bar and afternoon happy hours with expert-inspired wine and cheese pairings.
Participating cheese companies from Wisconsin included Artisan Cheese Exchange, Arena Cheese, BelGioioso, Carr Valley Cheese, Caves of Faribault, Cedar Grove Cheese, Chalet Cheese, Comstock Creamery, Cow Candy, Crave Brothers Farmstead Cheese, Decatur Dairy, Edelweiss Creamery, Ellsworth Cooperative Creamery, Roth Cheese, Hook’s Cheese, LaClare Family Creamery, Maple Leaf Cheese, Marieke Gouda, Norseland Cheese, Odyssey Feta, Pine River Pre-Pack, Prairie Farms, Red Barn Family Farms, Roelli Cheese, Saputo Specialty Cheese, Sartori Cheese, Saxon Creamery, Schuman Cheese, Specialty Cheese, Swiss Valley, Uplands Cheese, V&V Supremo, Widmer’s Cheese, Winona Foods and Wisconsin Cheese Group. Meat was provided by Columbus Foods.
The giant cheese board was built inside a wooden barn that was created with digital fabrication tool technology (basically a giant printer for wood) by urban design nonprofit Better Block.