Crystal Ripp has returned to World Dairy Expo as trade show manager. In this position, she will oversee all aspects of the World Dairy Expo trade show, including booth sales, on-site management and daily communication with more than 850 exhibiting companies. She will also work alongside fellow Expo staff in management of the Dane County Fair, an entity managed by WDE.
MANAGER: While returning to Expo as trade show manager, Crystal Ripp remains involved with McNett Grain Farms as an owner and operator with her family in Belmont.
Ripp previously worked for Expo, beginning in 2013, as the trade show and project coordinator and later trade show manager. After three years on-staff, she accepted a position as staff educator with Southwest Health.
While returning to WDE as trade show manager, she remains involved with McNett Grain Farms as an owner and operator with her family in Belmont.
Ripp not only has prior knowledge of WDE, but also a lifetime of dairy experiences that make her a valuable addition to the Expo team. She grew up on her family’s dairy and grain farm in southwestern Wisconsin and attended University of Wisconsin-Madison, where she received a bachelor’s degree in dairy science and agricultural journalism with a business emphasis. Along with her previous work experience at Expo and Southwest Health, Ripp has worked for Select Sires Inc. and Agri-View.
With Ripp’s return to Expo, Kayla Sonnenburg will transition to the role of sponsorship manager, where she will be in charge of all aspects of the World Dairy Expo sponsorship program and provide top-notch customer service to Expo’s valued partners. Additionally, Sonnenburg will manage sponsorships for the Dane County Fair.
Source: World Dairy Expo